About Us
Our Story
Born in Finland, every drop of Jääde is naturally filtered by the Salpausselkä Ridge where it remains pure and untouched for more than 10,000 years. Jääde draws its source from the natural glacial aquifers located in the city of Lahti, the Green Capital of Europe 2021. Pronounced as “Yah-dey”; Jääde brings together the coolness of ‘ice’ (jää) and energy of ‘spring’ (lähde) in a dance of duality.
Every drop of Jääde embodies the purity and harmony of Nordic nature. Our tagline, ‘Taste the Joy of Nordic Nature,’ invites everyone to experience the pristine essence of Nordic landscapes with every sip, bringing pure joy and vitality to every corner of the world. Each sip is a pure tribute to nature.
The origin of Jääde water
Glacial Origins
Around 10,000 years ago, during the end of the last Ice Age, massive glaciers covered much of Northern Europe, including Finland
The Salpausselkä Ridge, Finland
As these glaciers slowly retreated, they left behind a legacy etched in stone – the Salpausselkä Ridge
Naturally Filtered
Characterized by porous sand and gravel deposits, this geological feature naturally filters melted snow and rainwater.
As water moves slowly through these layers of sediment, it undergoes natural purification, enriching with minerals and gaining purity.
The water accumulates over time in aquifers
Bottled at source
Bottled just 1.2km away from the water source
Water Source
Exceptionally pure
Deep beneath Finland’s majestic Salpausselkä Ridge, a unique geological terrain formed in the last Ice Age.
Uncontaminated
Shielded by natural terrain, Jääde’s water source has remained in an underground aquifer, and is inaccessible for over 10,000 years, preserving its purity and ensuring it remains free from pollutants.
Naturally filtered
The ridges and eskers of the Salpausselkä filter the Jääde water, while the dense layer of sand and gravel cleanses it.
Perfectly balanced pH
Jääde’s perfectly balanced pH7 gives it an extremely fresh and smooth, crisp and clean taste.
The cleanest water
in the world
In 2003, UNESCO named Jääde’s source the world’s cleanest water. Jääde has undergone extensive testing to confirm its exceptional purity. Our water, with low levels of dissolved solids, offers an exceptionally fresh and smooth taste, reminiscent of the crisp and clean landscape from which it originates.
European Green Capital
of 2021
Our aquifer is hidden and protected underneath one of EU’s leading environmental and sustainable city, Lahti, which was awarded the European Green Capital of 2021.
Our Origins
Finland
Finland, often referred to as the “Land of a Thousand Lakes,” is a Nordic country situated in Northern Europe. It boasts stunning natural landscapes, including dense forests and pristine lakes. According to a UNESCO study, Finland has the best ground water in the world, offering a truly sustainable source for clean water.
From the Salpausselkä ridges
The Salpausselkä ice-marginal formations, left behind by the last Ice Age some 12 000 years ago, are the best-known geological features of Finland and are most spectacular in the Lahti Region. Jääde’s water is sourced from the aquifer that sits deep beneath Finland’s majestic Salpausselkä Ridge and is filtered naturally by the ridges of Salpausselkä. It does not require any form of purification to ensure you only get what the nature give.
Awards & Recognitions
Best New Brand